NLP Training 10 - Applications for Business

[michaelbeale@ppimk.com]

[michaelbeale@ppimk.com]

Transcript - Draft

Liam : How is NLP useful in business?

Michael : NLP is tremendously useful in business. If you go back to twenty, fifty years ago when we made stuff, we needed manual dexterity and those sorts of things - and they're still useful now, but in business today you need to be able to come up with ideas, you need to be able to communicate them, you need to be able to communicate to those with influence. These are all skills that NLP is exploring and developing. And NLP is far, far better at developing these skills and attitudes than anything else.

And it's very interesting if you look at some of the modern sales skills. They are very heavily based on NLP-type stuff. They're not necessarily there yet, but there's been a tremendous move after the last three or four years in integrating some of this stuff into the training that is going on. But they're still only scratching the surface, there is still a lot more that people could do. And these are the skills that will make a difference in business.

Liam : What sort of companies would use NLP?

Michael : I think that it's a case of individuals in companies that use NLP. One or two companies claim to use NLP, but curiously I'd be quite cautious about it, because the people that often talk about it tend not to be very sure of what NLP is.

What I can so though is that within big companies there will be big groups of individuals within the company that are using the techniques and approaches, and they may not be calling it NLP, but they will be doing it.

Liam : What are some of the best applications of NLP in business?

Michael : I think that the two applications that really shout out are modelling and coaching. There's finding out what people do in a way that is fairly fast and fairly effective, and then there is coaching people - and in NLP you can do both separately, but it's far more effective to do both at once.

Therefore if you're a coach it's important that you coach a number of good, successful people, because that reinforces your own models to help those that aren't yet quite so successful.

Liam : Is there anything about NLP in business that you would care to emphasise or reiterate?

Michael : I think that NLP in business, and NLP attitude and skills and modelling is just on the edge - it will grow phenomenally. What people call it may not be NLP, but it is something so relevant to where we are today and where we will be going to that it will grow.

Liam : Michael Beale, thank you.

Michael : Thank you.